Outlook: Auto Market To Grow; Affordability To Improve In 2025

There’s good news on the horizon for one of radio’s biggest advertisers: New vehicle sales in 2025 will reach 16.3 million in 2025, a 3% rise from last year.

What Car Sales Can Tell Us About The US Auto Market Right Now

The auto industry eked out a small increase in U.S. vehicle sales for 2024, helpedby better availability on the new-car lot and a flurry of promotional deals inrecent months. - WSJ

Discounts on the Dealership Lot Lift Car Sales

Car shopping in 2024 started to get back to normal for the first time this decade, with ample choice on the dealership lot and even some bargains for shoppers. - WSJ

Dealers Can Connect With Consumers by Overcoming Tech Concerns

Dealers commonly point out all the applications and connectivity installed on new cars. But a recent study by J.D. Power shows that may be a major mistake that can sink sales.

Connectivity-related issues remain a major hurdle for manufacturers’ mobile apps for internal-combustion engines, according to the J.D. Power 2024 U.S. OEM ICE App Report.

Editor: Joerg Klebe, Automotive Analyst for Sunrise Media. Send Email

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